Seoul Walk

A piece of news to you: CRYSTALLIZED™ – Swarovski Elements is delighted to present highlights and designs from its ‘Crystal Loves Leather’ initiative in Beijing Legation Quarter from April 8 – 12, 2009, following the world tour from Paris, Tokyo, New York, and Seoul. This exhibition not only presents the creativity and innovation on CRYSTALLIZED™- Swarovski Elements applying on leather pieces, but also exhibits exquisite one-of-a-kind showpieces from more than 40 world-renowned designers in the luxury field.

Just as the name shows, actually, the name has the meaning of applying crystals onto the finest smooth leather. We have to admit that it is really a great challenge with an extraordinary explosion of creativity. Even it is no doubt that Swarovski Elements is the leader of modern fashion trend.The avant-garde designers let their fantasies run free and created startling objects such as a glittering bunny mask and a hat that doubles as a handbag. Commercial accessories creations include beautiful handbags, belts and other quality leather accessories, and perfectly reflect chic design that focuses on the unification of the two materials. As far as I concerned, the pursuit of creative cooperation that leads to new and exciting applications for crystal has been a hallmark of the company policy since it was first founded 112 years ago and has now spread across the entire spectrum of the world of top design.

In my opinion, we should give high praise to the great CRYSTALLIZED™. Thanks to it, designers fortunately get wider space of creation and inspiration. Hope there are more and more particular items in fashion industry.